Brand audits

Each brand defines the principles of its Quality policy. In order to assess how this quality is delivered brands may use the “Brand” or “Product” audit. The goal of these audits is to check compliance in a number of areas that should apply to all of a brand’s hotels, whether they are subsidiary or franchise. A brand audit provides a systematic and objective way of evaluating the state of the network. It is mainly intended as a management tool.

Our highly experienced auditors follow precisely the structure of the brand’s audit form and associated guidelines.

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